Thursday, May 24, 2012

Electronic Brainstorming - An Innovative Framework

Laboratory Corporation - Electronic Brainstorming - An Innovative Framework
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1. Introduction

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How is Electronic Brainstorming - An Innovative Framework

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Brainstorming is a group creativity action designed to generate a large number of raw ideas in order to procure the explication to a problem.

1.1 Background: during the late 1930 's and early 1940 's, advertising director Alex Osborn developed a technique for generating new stock slogans and ad campaign ideas amongst his employees. He would meet with his group nearby a table, figure the qoute and then have them generate ideas willy-nilly. Out of the scores of ideas generated, a few would turn out to be real gems. This idea-generating action evolved and became to know as "brainstorming" and top fellowships and creative individuals all nearby the world are still using it. In 1953 the formula was well popularized by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative production with brainstorming. ( Osborn A F, 1963)

1.2 Advantages: Some of the major advantages of the Brainstorming are as follows

(a) One can use it to generate superlative ideas for business or any other action that one is involved in, either straight through former group brainstorming sessions or straight through solo 'wildcatting' brain storm sessions.

(b) Allows one to generate a large quantity of ideas in a short period of time.

(c) Aims to bypass the logical 'censor' mind and passage the more creative parts of one's brain.

1.3 Disadvantages of Brain Storming

Some of the disadvantages of the Brainstorming rehearsal are as follows:

(a) In a group, participants have to listen to others and may spend time repeating their ideas until they get adequate attention.

(b) Advising participants to let others speak without development them feel offended or intimidated can be difficult.

(c) Participants, with the potential to express their ideas faster and more effective, gain the normal concentration of the group. Some form of leadership can be formed in this way within the group, which might make participants feel intimidated.

(e) On the one hand, population are not very skilled at controlling their non-verbal reactions and might sway the creativity of others with their posture, gestures or facial expressions. On the other hand, attempting to control their non-verbal behavior might inhibit their own creativity.

Numerous attempts have been made to heighten brainstorming or use more productive variations of the basic technique. From these attempts to heighten brainstorming, electronic brainstorming emerged out. Generally straight through anonymization and parallelization of input, electronic brainstorming enforces the ground rules of productive brainstorming and thereby eliminates most of the deleterious or preventative effects of group work.

2. Electronic Brainstorming

In a sophisticated environment, Electronic brainstorming often employs special software that collects one's ideas in a group and shares them with other group members to promote faster collaboration. Professor Alan Dennis and Bryan Reinicke, an Indiana University doctoral learner in facts systems, surveyed a group of managers and professionals enrolled in the Kelley School's part-time Mba program in Indianapolis and asked them about how they prefer to brainstorm ideas. In that witness with a sample of 131 professionals, most did not see any qualitative benefits in using electronic brainstorming tools, together with population who had used them. This looking in case,granted the introductory momentum towards yet other creative thinking. ( Iu Homepages, Indiana University dated 20 Aug 2004).

3. An Innovative way of Electronic Brainstorming - A new Concept

Getting into innovative patterns of teaching and learning is an evolution. While numerous sessions of former brainstorming were undertaken since 2006 with dissimilar class of participants, be it defense personnel, supervision students, Chartered Accountants or corporate professional, one very important issue that was observed was that of vociferousness. As brainstorming targets quantity rather than quality, the so called vociferousness is inevitable. Albeit, the situation has never been out of control, it was surely a captivating situation at times. This in case,granted the stimulation to think out of box and generate a dissimilar pattern in the structure of former as well as Electronic Brainstorming. Thus evolved Electronic Brainstorming ( E-Brainstorming) with a difference. Here the technology that is implied is Grass root technology.

4. Grass root Technology

A Technology that has "low tech" and "low cost" could be perhaps termed as Grassroot technology. In order to define a microscopic bit more on the focus of Grassroots, here are some of its characteristics.

(a) All primary materials are locally available,
(b) Only an Internet connectivity and the Ip messaging ideas needs to be installed.
(c) population don't need special or high tech knowledge,
(d) No or a few external resources are necessary,
(e) Users can apply and control widely on their own,
(f) A very microscopic or no environmental impact is caused.

In fact, Many variations of creativity laboratories have been already experimented. Some of the important ones are

(a) Text messaging services like Google Messenger, Yahoo Messenger, etc.
(b) video/Web conferencing using Skype.

The former objective was to generate creative reasoning among the participants under a microscopic sophistication i.e unlike the actual E-Brainstorming where one makes use of specific Software and generate new ideas among the participants as indicated earlier or Brainstorming carried out on virtual basis where the participants could be net connected over locations. Finally generating ideas in real sense of originality without development use of worldly ideas which are surely ready by a click of a button is the essence.

5. Shaping the Concept

Keeping in view the objectives such as Stimulating one's thoughts towards specific issues, accelerating former reasoning capabilities, providing chance for exploring creativity, avoiding vociferous situation, Inducing fun learning straight through productive use of Grass root technology, the innovative notion in the E-Brainstorming was framed and is a step towards achieving reserved supply utilization and creating a benchmark in the seminar arena.

In order to give shape to the innovative concept, a pilot study of the first E- Brainstorming session was conducted for the normal supervision and transportation Skills ( G M C S) batch of Jan 2009 comprising of 50 practicing and possible Chartered Accountanta. And the response from this batch was phenomenal. It in case,granted the author with the much needed fillip to pace further. Two years down the line, the journey for the innovative E-Brainstorming action was never ending but rather was given facelift in its facilitation based on the feedback generated. And if one start pondering on what all is that innovation in this brain stimulating but non storming session which normally goes in any place between 90 minutes and 200 minutes, the answer is in the modus operandi that was formulated and appended below.

5.1 Initiation

The first step is to generate an insight of the requirement to think differently. In order to reach this to the participants, a short rehearsal such as the following could be given.
1
11
21
1211
111221
312211
13112221
1113213211
Following a specific pattern, What would be the next sequence?
The above rehearsal has been identified to get resolved by almost about 2% of the participants which justified the former objective of such an innovative session.

5.2 The Instrument

The Instrument that is being used to guide the rehearsal is a technique called Internet Protocol (Ip) Messaging ideas and this ideas has been the driver of this E- Brainstorming exercise. Let us know What exactly is this Ip Messaging system.

5.3 Ip Messaging System

Many of us must be customary with the Instant Messaging (Im) services that are in case,granted by various Internet portals. Im services have historically been Pc based although they have begun to perforate into wireless domain. For the rationale of this article, Ip messaging refers primarily the Im like services that run over Internet Protocol networks.

5.4 Registration

As the entire structure of the session is woven nearby the technique captivating Ip messaging system, the first step towards the above mentioned rehearsal is creating a familiarization of the Ip messaging notion along with registration formula to all the participants in the Lecture hall before entering in to the modalities of the rehearsal to be carried out in a Computer Laboratory.

5.5 Creating Unique Identity

As a part of the registration, every participant segmented into dissimilar groups is required to generate an unique identity in a specific format say the group 1 team leader creates the identity Group 1 Tl and the first member as Group 1 A and so on. This creation of identity is utilized towards framing the user name and group name in the registration process. By following a specific format, the entire registration process is standardized and free of Conflicts in the Ip system.

5.6 Demonstration and Instructions

Once the creation of identity is completed, a demonstration of the working is carried out in order to get a feel and familiarization of the entire rehearsal among the participants. specific Instructions which are appended below are passed on to the participants at this point in time.

(a) Participant member of each group will only interact with the Group Team Leader and not with any one else.
(b) The Group Team Leaders will interact with their respective member participants only and with the Moderator.
(c) No participant will turn on to internet or the facts ready thereon. This is a mandatory rule in order to stimulate former thoughts among the participants.
(d) Each Participant member can keep sending the former thoughts to the Team Leader and in such case the Team Leader may generate an open file to save those ideas or the Participant member himself/herself may generate an open file and towards the end may change the open file with the ideas collated to the Team Leader.

5.7 Actual Working

After the demonstration and subsequent clarifications, if any, the participants are instructed to pace to the Computer Lab and to take position one on one with a Personal Computer. Here care needs to be taken that the group members get the position at random and do not mass at same place. As per the instruction, each participant completes the registration and confirms readiness for the exercise.

5.8 Silent seminar Topics

Each group is in case,granted with Two dissimilar Words which each participant of the group along with the Group Tl requires to associate in all possible creative ways using former reasoning only. They are encouraged to think out of box. Say for example Car & Balloon, Digital & bodily World etc. The time period for the rehearsal is stipulated as 20 minutes and within this time duration, each group collates the ideas straight through its Team Leader. In the mean time the moderator also registers and moderates the rehearsal straight through his interaction with the Team Leaders only. The entire rehearsal takes place in absolute pin drop silence. A Silent seminar intra group. Isn't?

At the end of the stipulated time period all the participants sans the Team Leaders are instructed to close the Pc and pace to the Lecture hall. An further 5 minutes is allotted to all the Team Leaders to merge their respective collated ideas or the documented open file into a presentable format. This document is then forwarded to the moderator ( the author ) for narrative and evaluation.

5.9 Interaction

The moderator prepares two copies of the narrative submitted by the Team Leaders. One copy for the group and the other for the purpose of evaluation. Each group then takes turn to present the ideas as generated by the member participants. In order to generate a competing environment, the narrative is subjected to defense and challenges and also subjected to peer evaluation. The group with highest estimation rating is declared extreme out of box thinkers.

5.10 Outcome
Upon successful interaction and extreme thinking, quite a few innovative and out of box reasoning have emerged such as Balloon lifting the Cars during traffic congestions ( based on the two words Car & Balloon), An synthetic refrigerated fulfilled, beach ( based on the two words Refrigeration & Beach) and the rehearsal of E-Brainstorming using Ip messaging ideas ( using the words Digital World & bodily World).

6. Limitations

The above described attempt has a major limitation in the Technological front. As Internet Protocol (Ip) ideas is wholly dependent on the internal Network system, any technological failure or ideas break down will surely lead to disruption and discontinuity in the E-Brainstorming exercise.

7. Conclusion

This rehearsal is motivated to fulfill the objectives such as Stimulating one's thoughts towards specific issues, accelerating former reasoning capabilities, providing chance for exploring creativity, avoiding vociferous situation which leads to the situation being unruly at times, collation of potential ideas and thoughts which many a times give a slip during the former Brainstorming exercises and also Inducing fun learning straight through productive use of Grass root technology. This initiative is also a step towards achieving reserved supply utilization and creating a benchmark in the seminar arena.

It is said that for a journey of 1000 miles kick off with the first step. Let this initiative be the first step of the hereafter prospects of such low cost and low tech method.

8. References

Iu Homepages vide http://www.homepages.indiana.edu/082004/text/technology.shtml.

Osborn, A.F. (1963) Applied imagination: ideas and procedures of creative qoute solving (3rd Ed.). New York: Charles Scribner's Sons

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